Q Introduction The purpose of this project is to help you relate consumer behavior principles to your own consumption experiences and enhance your self-knowledge and understanding of your behavior in the marketplace. This assignment enables you to not only observe and record your own consumption experiences, but also analyze the factors which might be influencing your buying decisions. Directions Each student is required to keep a Personal Consumption Journal of all purchases of products and services for the next two weeks. The weekly entries in your journal should include the following factors: 1. Date of purchase and time of day 2. Where you shopped (type of store/non-store) 3. Number of stores/web sites you visited 4. Items purchased 5. Brand names 6. Total amount spent Cash? Charge? Other? 7. For whom the items were purchased Self? Others? 8. Was it a planned purchase? Impulse purchase? 9. Sources of information related to the purchases 10. Was someone with you at the time of purchase? Did they influence your buying? 11. Role of sales people, advertising, coupons, sales, etc. 12. How satisfied you were with your choices? 13. Any other significant information related to the purchase Review your list of products and services you purchased during the two-week period and select at least 6 of your larger purchases which best portray your personality, values, and lifestyle. Using consumer behavior theory and principles, prepare a 3 page report in which you analyze the influences that led you to your purchase decisions. Specifically, examine personality, family, peer, cultural, lifestyle, situational and demographic influences that led you to your purchases. Your written report for this project should include your Personal Consumption Journal and your analysis of your buying behavior. Submit this report by 11:59 pm CT Sunday of Unit 4. Due Dates Unit 4, Sunday 11:59 PM CT Rubric Consumption Journal Rubric Consumption Journal Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeSynthesis 10 pts Excellent Uses 5 or more references to contributions of the behavioral sciences to the study of consumer behavior. 8 pts Proficient Uses 3-4 references to contributions of the behavioral sciences to the study of consumer behavior. 7 pts Sufficient Uses 1-2 or fewer references to contributions of the behavioral sciences to the study of consumer behavior. 6 pts Developing Makes no references to contributions of the behavioral sciences to the study of consumer behavior. 5 pts Needs Improvement Criteria was not addressed. 10 pts This criterion is linked to a Learning OutcomeAnalysis & Application 10 pts Excellent Identifies and analyzes factors influencing personal consumption behavior and thoroughly relates to consumer behavior principles and theory. Integrates 5 or more concepts, principles and theories of consumer behavior. 8 pts Proficient Identifies and analyzes factors influencing personal consumption behavior but moderately relates to consumer behavior principles and theory. Integrates 3 – 4 concepts, principles and theories of consumer behavior. 7 pts Sufficient Inadequate analysis of personal consumption behavior and its linkage to consumer behavior principles and theory. Integrates 2 or fewer concepts, principles and theories of consumer behavior. 6 pts Developing Inadequate analysis of personal consumption behavior and its linkage to consumer behavior principles and theory. Integrates zero concepts, principles and theories of consumer behavior. 5 pts Needs Improvement Criteria was not addressed. 10 pts This criterion is linked to a Learning OutcomeEvaluation 10 pts Excellent Assesses personal consumption behavior thoughtfully and demonstrates reflective and critical understanding of factors influencing it. 8 pts Proficient Assesses personal consumption behavior with moderate understanding of the factors influencing it. 7 pts Sufficient Assesses personal consumption behavior, but demonstrates no understanding of the factors influencing it. 6 pts Developing Does not adequately assesses personal consumption behavior, and demonstrates no understanding of the factors influencing it. 5 pts Needs Improvement Criteria not addressed. 10 pts This criterion is linked to a Learning OutcomeGrammar, Mechanics, and Format 10 pts Excellent No errors in grammar, sentence structure, punctuation, and spelling. Contains no errors in the following format items: •Length •Pagination •Internal documentation 8 pts Proficient 1 to 3 errors in grammar, sentence structure, punctuation, and spelling. Contains one errors in the following format items: •Length •Pagination •Internal documentation 7 pts Sufficient 4 to 6 errors in grammar, sentence structure, punctuation, and spelling. Contains 2 to 3 errors in the following format items: •Length •Pagination •Internal documentation 6 pts Developing 7 or more errors in grammar, sentence structure, punctuation, and spelling. Contains 4 or more errors in the following format items: •Length •Pagination •Internal documentation 5 pts Needs Improvement Criteria not addressed. 10 pts Total Points: 40 PreviousNext